Hear What Our Customers Have to Say

Best place, by far, to buy a vehicle. Friendly, knowledgeable staff who are always willing to work with us. It's the only place I'll go to buy a car in Columbia.
Doug Bailey
We bought a Forester in 2014. Subaru is in such demand that dealers have a hard time having enough inventory. This is not the dealer's fault, in fact, it's because the car is so good, that they can't always come up with the car that you are looking for right away. I actually kind of like that about Subaru. Anyway, my sales person went above and beyond our expectations. They ended up trading a car that they had to a dealer in K.C. to get the one that we wanted in stock. We did not have to haggle over the price at all. They lowered the price to something that we felt was completely reasonable before we even had to ask. The business office saw our loan terms and ended up getting us a better deal that we were going to get from our credit union. I have no complaints at all about this experience and will not only be back to buy from them again, but am anxiously awaiting the day that I am able to add a 2nd Subaru to my garage. I can't say enough about our Forester. It is getting better gas mileage than we expected and drives smooth as silk. The CVT leads to an amazingly smooth acceleration and optimization of fuel economy and power. I got 36.8 MPG with it the other day on a 45 mile drive at 60 MPH with it loaded to the brim with about 600 lbs of cargo. Aside from the fact that it's much more fun to drive, it's saving us well over $100 a month in fuel over our old mini-van.
Best dealership experience to date and we have purchased from multiple dealerships in Columbia. Todd helped us with our 2010 Forester purchase and answered any questions we had about past service history of the vehicle. He was very upfront about everything and offered to show us service paperwork. Todd then introduced us to the Business Manager J.R. and J.R. worked hard to get us a great interest rate and payment that we were comfortable with. This man knows what he's doing and it was a great experience working with him. Throughout the whole process I was never pressured or rushed into buying a vehicle but when I was ready to purchase they took care of me. You cannot go wrong purchasing used or new from this dealership.

University Subaru

1200 I-70 Dr SW
Directions Columbia, MO 65203

  • Sales: (573) 777-3488
  • Service: (573) 777-3488
  • Parts: (573) 777-3488


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 06:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 06:00pm
  • Friday 09:00am - 06:00pm
  • Saturday 09:00am - 06:00pm
  • Sunday Closed