When it comes to choosing a vehicle that offers unmatched reliability, longevity and long-term value, Subaru stands out from the competition. While brands like Hyundai and Kia may seem attractive due to their perceived lower costs, Subaru offers value that extends far beyond the initial purchase price. At Subaru of Columbia, we believe that Missouri drivers deserve the best -- that's why we sell Subaru.
Want to learn more about the many ways the Subaru brand surpasses competitors like Kia and Hyundai when it comes to overall value? Read on, then head to our Subaru dealership near Centralia to take a test-drive and discover all that our lineup has to offer for yourself.
Subaru vs. Hyundai vs. Kia Longevity
Subaru leads the industry in longevity: 96% of Subaru vehicles sold in the last 10 years are still on the road today.1 This durability translates to exceptional resale value, with models like the Crosstrek, Forester and Outback earning the Best Resale Value in their class for 2023, according to Kelley Blue Book.2
What's more, IntelliChoice has recognized Subaru for having the Lowest Cost of Ownership for three consecutive years,3 making Subaru models smart investments for long-term ownership. You won't receive this same long-term value and peace of mind with the Hyundai and Kia brands.
Subaru Advantages Over Kia & Hyundai
One of the standout features of Subaru vehicles is standard Symmetrical All-Wheel Drive on almost every model. Unlike Hyundai and Kia -- which require you to upgrade and spend more for AWD -- Subaru offers this as a standard feature, ensuring superior handling and control in all driving conditions.
The SUBARU BOXER® engine is another hallmark of the brand, providing a perfect balance of power and efficiency. Subaru vehicles are also built for adventure, offering superior capability to their Kia and Hyundai competitors. Take advantage of incredible ground clearance with models like the Ascent, Crosstrek, Forester and Outback, featuring raised suspensions for added clearance up to 9.5 inches. For those seeking even more capability, the Subaru Wilderness trims offer enhanced off-road performance.
Compare Subaru Brand Reliability & Safety
The Subaru brand's commitment to safety is evident in its advanced technologies. The EyeSight® Driver Assist Technology helps monitor traffic movement, optimize cruise control and warn you if you sway outside your lane. Meanwhile, DriverFocus Distraction Mitigation System uses facial recognition technology to identify signs of driver fatigue or distraction, ensuring you stay alert and safe on the road. Additionally, the STARLINK® Safety & Security system provides peace of mind with features like Automatic Collision Notification, SOS Emergency Assistance and more.
All these advanced safety features, combined with the high-quality construction and design of these vehicles, make Subaru models some of the safest and most reliable vehicles on the market. In fact, Subaru has had more IIHS TOP SAFETY PICK+ winners than Hyundai since 2013!
Current Subaru IIHS TOP SAFETY PICK winners include:
- 2024 Subaru Impreza: TOP SAFETY PICK
- 2024 Subaru WRX: TOP SAFETY PICK
- 2024 Subaru Outback: TOP SAFETY PICK
- 2024 Subaru Solterra: TOP SAFETY PICK+
- 2024 Subaru Ascent: TOP SAFETY PICK+
What Does the Subaru Warranty Cover?
When investing in a vehicle, it's essential to consider thewarranty coverage that comes with it. Subaru offers some of the most comprehensive warranties in the industry, ensuring that your vehicle remains protected long after you drive it off the lot. New Subaru models near Centralia come with the following warranty coverage:
- New Car Limited Warranty: 3 years/36,000 miles4
- Powertrain Limited Warranty: 5 years/60,000 miles4
- Wear Item Limited Warranty: 3 years/36,000 miles4
- Rust Perforation Limited Warranty: 5 years/unlimited miles4
More Reasons to Buy a Subaru vs. Kia or Hyundai
While Hyundai and Kia may seem like attractive options on the surface, Subaru provides unparalleled value through its longevity, reliability and warranty coverage. Whether you're looking for a vehicle that can handle rugged adventures or one that offers peace of mind with advanced safety features, Subaru is the clear choice. Visit our Missouri Subaru dealer today to learn more and take a test-drive of your favorite Subaru model!
1Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2014-2023 as of December 2023.
2Vehicle’s projected resale value is specific to the 2023 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
32023 IntelliChoice 5-Year Cost of Ownership Study © 2024 MOTOR TREND GROUP, LLC.
4See dealer for details.
