What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is University Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Rescue Me
Columbia Independent School

Subaru Love Promise Heart

Love Promise Stories from University Subaru



UNIVERSITY SUBARU and GATEWAY LLS bring comfort and warmth to ELLIS FISCHEL CANCER CENTER. The Leukemia & Lymphoma Society Gateway Chapter was proud to team up with Richard and April Nixon of University Subaru to help deliver 80 blankets, 20 care cards and 10 craft kits to patients at Ellis Fischel Cancer Center in Columbia, MO. David Parker, Exec Director, of Ellis Fischel along with members of the administration team helped unload many boxes! In the Ambulatory Infusion Unit we were able to hand deliver blankets and meet a few patients. The first room we visited was a young woman receiving her last treatment for a blood cancer. She was very thankful and said the blanket was a perfect gift! She added, Ellis Fischel is wonderful and she has received the best care. We also visited a young man midway through treatment. He was excited to have visitors and to receive the blanket. He was visibly moved after reading the inspiring care card he was given. Richard asked if he would like a Subaru hat and he said, "Yes!" So, Richard took the hat right off his head and gave it to the young man. The patient thanked us all again for visiting and the generosity. I don’t think there was a dry eye among us as we left the infusion unit. We were so happy to be part of this donation and to make connections in the community.