Subaru of Columbia is honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru of Columbia, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Subaru of Columbia Dedicated Locally to the Love Promise?
Subaru of Columbia is committed to working with our local partners to enhance the betterment of those less fortunate. Through our partnership with Subaru of America we work hand in hand to assist those in need, from those suffering with disease, to those who are homeless, to working to help educating our youth, to finding homes for those animals who are living a life in shelters. It is our goal to help our environment, our youth, our furry friends and those who are in need of food, medicine or just a hug.
Central Missouri Humane Society | Second Chance Animal Shelter of Mid-Missouripf eleter
Central and Northeast Missouri Food Bank | Coyote Hills Home for Boys and Girls | Local Meals on Wheels
New Franklin Middle Schools
Arbor Day Foundation
Ellis Fischel Cancer Research Hospital | Host Bi-Annual Red Cross Blood Drive
Subaru of Columbia loves to have dog adopted - Richard N.
On August 19, 2026, Subaru of Columbia was happy to video G.M. Richard Nixon and Clover, a puppy looking for a new home. The enclosed video shows the event.
Subaru of Columbia Loves Learning - Richard N.
On August 19, 2026, Subaru of Columbia was proud to carry out the Subaru Loves Learning initiative with Southern Boone Elementary school Subaru of Columbia presented Principal Brandy Clark with the supplies. Over the years our dealership has witnessed some very appreciative teachers, but I do believe this school was the most appreciative ever. Aside from the video enclosed, I have received phone call from each of the nine teachers who benefited from the supplies.
Unchained Melodies Pet Rescue Adoption - Richard N.
Recently Subaru of Columbia in conjunction with Unchained Melodies Pet Rescue held an adoption on a Saturday morning. Subaru of Columbia provided the venue and paid all adoption fees. We are proud to state that all puppies that were brought to the Dealership have found new homes. We will be hosting another adoption on July 11.
Share the Love, The Food Bank for Central and Northeast Missouri - Richard N.
Subaru of Columbia was honored to present the local President and CEO of the Food Bank for Central and Northeast Missouri a check for $23,000 for proceeds from the Subaru Share the Love Event. The check was presented to her by Richard Nixon, General Manager of Subaru of Columbia.
Martha May and Donna Lou adoption - Richard N.
Earlier this year Subaru of Columbia in conjunction with Unchained Melodies Pet Adoption recorded a video to assist in the adoption of two of their puppies. Martha May and Donna Lou are sisters. This video was posted on all of our websites and long with other media venues. If someone wanted to adopt them after seeing the video, Subaru of Columbia would pay all adoption fees. We here at Subaru of Columbia are proud of the fact that both puppies were adopted within a week of the video being posted.
2026 Blood Cancer United Blanket Delivery - David W.
Over the last several years,Subaru of Columbia has partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society). This year, they delivered blankets, patient care kits and messages of hope to the Missouri Cancer Associates through the Subaru Loves to Care initiative. These gifts will be given to cancer patients throughout the year to provide warmth and hope to anyone who needs it during treatment. On June 17, 2026, Subaru of Columbia personally delivered these items to patients in treatment.
Subaru Loves to Care - Richard N.
On June the 16th, Subaru of Columbia was honored to present Missouri Cancer Associates with blankets as well as coloring books and crayons to assist those who are suffering from cancer. Richard and April Nixon from Subaru of Columbia along with employees from Missouri Cancer Associates, Alicia Palmer, Allison Baumann, Kayla Hudson and Erin Korman.
Subaru of Columbia Loves to Help 2026 - Richard N.
On January 20, 2026 Subaru of Columbia presented Coyote Hill home for Boys and Girls with jackets during the Subaru Loves to Help campaign. It was a wonderful afternoon and we felt so blessed to be able to help those in need thanks to our partners at Subaru of America.
Subaru Loves to Help X 2026 Coyote Hill Coat Donation - Ashley D.
Imagine going without a coat, shoes, or even socks. For thousands of children entering into foster care across the country, this is the reality. Subaru of Columbia partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 2026-01-20, Subaru of Columbia donated 132 Coats to Coyote Hill Foster Care Ministries. These essential items not only help keep children in foster care protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. At Coyote Hill Foster Care Ministries, we are so grateful for this gift that will help so many in our community!
Subaru of Columbia Loves Pets - Richard N.
On October 18, 2025 Subaru of Columbia Hosted a pet adoption with Central Missouri Humane Society in conjunction withe Subaru Loves Pets portion of the Love Promise. 5 kittens and 2 puppies found new homes.
Did Subaru of Columbia go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
